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Introduction to digital marketing and e-commerce | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. To access the full program content including readings, practice exercises, job search help, and discussion forums please visit ► Why earn a Google Career Certificate? ► No experience necessary: Learn job-ready skills, with no college degree required. ► Learn at your own pace: Complete the 100% online courses on your own terms. ► Stand out to employers: Make your resume competitive with a credential from Google. ► A path to in-demand jobs: Connect with top employers who are currently hiring. Chapters: 00:00 Introduction 00:27 What are digital marketing and e-commerce? 4:56 What do digital marketing and e-commerce specialists do? 13:00 Launching your digital marketing or e-commerce career 17:07 Agency roles vs. in-house roles #GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

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